We have mentioned some suggestion to ranking improvement in search engine.
Content Marketing – Before you start writing, think about what readers in your market want and try to figure out their questions. Every word you write should have value and give answers to the questions your readers might have. Take a moment to search Google for something you find interesting.
Mobile-Friendly Is a Must – Mobile-friendly approach gives your site a great boost in Google’s rankings. A non-mobile-friendly competitor doesn’t stand a chance against a mobile-friendly site. In case you are using a CMS for your website, check these guides provided by Google.
Faster Loading Time, Better Results – If website taking long time to load its annoying user, increase bounce rate and negative effect for ranking in search engine.
PageSpeed Insights is a tool offered by Google which helps to localize speed problems on your site. It has a ranking system from 0 to 100 where 100 is the highest score. The best feature of Google’s PageSpeed is that it shows what needs to be critically fixed. It also shows other improvements you can make and how to fix them.
Local SEO – Since Google’s Pigeon update local seo is more important to rank in search engine it will also very helpful to get local business. Make sure you create a Google Business Page and add your business description there. Be sure to add your address and include links to your information. Provide complete contact detail on your website like Address, Phone and Google Map. Also create your local business profiles on review sites such as TripAdvisor, Yahoo Local and Yelp.
Some useful Local business websites are mentioned below
Discover Our Town
Social Content – When a visitor shares one of your pages on social media, more people will see the page, read it, and some of them may share it. This behaviour can lead to inbound links and mentions, which have a direct impact on rankings.
Keywords Are Important – A keyword strategy is still necessary but be careful about spam don’t try to fool search engine by using much keywords then Google can treat as spam. Some keyword research tools you will find useful like Google’s Keyword Planner, SEMrush.
Blog content update – Need to add regular post in blog because fresh content more important to Google search result. Can share each blog post to social networking website so you can get more followers and link which have a direct impact on rankings.